Cycle News

Cycle News 2013 Issue 19 May 14

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

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FIRST RIDE P58 2013 KTM 390 DUKE MidiMono We ride the biggest little Duke BY ALAN CATHCART PHOTOGRAPHY BY HEIKO MANDL G reat business is best done by those who have one Big Idea. They sell the hell out of it, and then build on that to diversify upwards. Look at Volkswagen, McDonalds, Dunlop, Coca-Cola, Honda, etc. Last year, KTM overtook BMW to become Europe's largest motorcycle manufacturer by selling 107,142 units - more than 32 percent up on the year before, and a big increase on its previous best-ever annual sales back in 2007. Back then KTM was predominantly an off-road specialist, and it sold 92,385 bikes. Its 2012 record volume came on the back of its Big Idea in street motorcycles – the Duke. Some 22,000 examples of the KTM Duke sold last year were built in the Bajaj - split between the 125cc version as an entry-level model for mature markets, and the 200cc for developing markets. "In Asia and South America, the 200cc displacement is very popular, because there you are not restricted on your driving license to a 125cc capacity according to age, as in Europe," says KTM's President/CEO Stefan Pierer. "So the relationship between Bajaj and KTM is a perfect fit - Bajaj is getting technology for its own products, and for KTM we're getting our entry level and beginner's bikes for mature markets sold into global emerging markets as prestige products, which is the best of both worlds. Under our mid-term plan for the next five years, by 2017 we plan to produce 100,000 KTM motorcycles annu- The KTM 390 Duke is the biggest of the Dukes manufactured in India by KTM's partner, Bajaj.

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